Mill Valley, CA — Whoosh, Inc., a leading provider of modern operations software for golf, racquet and hospitality facilities, has been selected by Landscapes Golf Management to power its private clubs.

Landscapes Golf Management’s Lost Rail Golf Club (Gretna, NE), Lake Barrington Shores Golf Club (Lake Barrington, IL), Hillcrest Country Club (Lincoln, NE), and Dakota Dunes Country Club (Dakota Dunes, SD) are live with Whoosh. Scheduled rollouts at more than 20 properties nationwide will enhance operational efficiencies, marketing campaigns and members’ experiences. 

The partnership builds on Whoosh’s integration with Lightspeed, the unified omnichannel platform relied upon by ambitious retail, golf and hospitality businesses in more than 100 countries. The result for Landscapes’ clubs is a fully connected ecosystem for tee times, point-of-sale, payments and other functions required for high-performance and profitability.

“Great software should be invisible to members and indispensable to staff,” said Colin Read, Whoosh CEO and Co-Founder. “Landscapes’ decision to use Whoosh across its platform affirms our vision for modern club operations and sets a new standard for how multi-course operators streamline and elevate the member experience.” 

Working with Landscapes Golf Management marks a significant milestone for Whoosh, serving as a model for other MCOs to standardize enterprise technology while preserving each club’s individuality.

“Our company prides itself in being pioneers of next-generation technology to manage mundane and repetitive tasks that frees our team to interact even more with club members,” said Scot Wellman, Vice President, Sales and Marketing of Landscapes Golf Management. “As such, Whoosh’s cloud-based solution clearly satisfies our ability to simplify booking, communications and reporting across multiple operations.”

“It’s amazing how intuitive the Whoosh system is to learn and administer,” said Tim Halpine, General Manager of Lost Rail Golf Club. “The insights it delivers mean tee time reservations, tournaments, pace of play, member communications and so much more run smoother than ever.”

To learn more about how Whoosh’s proprietary software solutions can help multi-course operators or to set up a demo, visit whoosh.io/contact.

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ABOUT WHOOSH

Whoosh is a leading hospitality technology company specializing in modern software that streamlines operations and enhances the guest experience. Our cloud-based, tablet-centric solution empowers public and private facilities with easy-to-use booking and operations tools, covering a wide range of activities such as golf, racquets, simulators, lessons, fitness, and more. Whether you’re managing a single location or multiple facilities, Whoosh saves 20+ hours a week in staff time to help run a more efficient, guest-focused operation. For more information, visit whoosh.io.

CONTACT:
Jenn Burgess
Whoosh, Director of Marketing
jenn@whoosh.io

Jim Rocco
PRCG | Sports
jrocco@prcg.com

ABOUT LANDSCAPES GOLF MANAGEMENT 

One of America’s most trusted operators of golf courses, country clubs and resorts, Landscapes Golf Management’s 70-plus properties across 25 states benefit from conveniently located regional offices. The family owned-and-operated company has built a strong infrastructure and culture to successfully provide turnkey management and a la carte solutions to golf business owners. Company experts cover business strategy and planning, golf course maintenance, clubhouse operations, marketing, IT, staffing and training, food and beverage, health and wellness, merchandising, golf instruction and financial management. Sister company Landscapes Unlimited is the recognized leader in the development and construction of golf courses as well as sports fields and other outdoor recreational spaces.

More information: Landscapes Golf Management, 402.980.6861.

CONTACT:
Rich Katz
rkatz@katzstrategy.com

The post WHOOSH SELECTED BY LANDSCAPES GOLF MANAGEMENT AS PREFERRED TEE SHEET AND OPERATIONS SOFTWARE PROVIDER FOR ITS PRIVATE CLUBS appeared first on The Golf Wire.

 Lawrence, Kan. – Since 2012, the Tuesday after Thanksgiving has been designated as GivingTuesday – a day to support charitable organizations and non-profits, ushering in the season of giving. This GivingTuesday, Dec. 2, the Golf Course Superintendents Association of America (GCSAA) hopes you will consider supporting the GCSAA Foundation, the philanthropic organization of GCSAA. P2 Golf Products, a leading golf driving range and equipment manufacturer, has generously committed to a $5,000 matching gift for donations made on GivingTuesday, which means you can double your impact to the GCSAA Foundation.

A gift to the GCSAA Foundation will fund innovative turfgrass research, aid potential and current golf course management professionals in pursing their desired career path in this industry and support the sustainability of the game through advocacy and outreach efforts.

P2 Golf Products is recognized as a member of the Foundation’s Platinum Tee Club and in the Statesman’s Club through the Cumulative Giving Program, which recognizes donors who have given between $10,000 and $24,999 since 1987.

“Supporting the GCSAA Foundation is our way of investing back into the professionals who make this game what it is. Their work keeps golf facilities running smoothly, sustainably and beautifully, and those are the values that align with everything we believe in at P2 Golf,” said Jessica Esteves, P2 Golf sales and marketing.

This GivingTuesday, you can make a lasting impact on the future of the game of golf. Visit www.gcsaa.org/foundation/donate to donate online at your convenience or watch for a GivingTuesday email from GCSAA on Dec. 2 for more information on how to give.

About GCSAA

The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 20,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and improve communities through the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or visit our industry-leading magazine at GCMonline.com.

The GCSAA Foundation is the philanthropic organization of the GCSAA. Its mission is to secure funding and support to strengthen advocacy, education, and research that advances the work of golf course management professionals. Visit the Foundation at www.gcsaa.org/foundation.

The post SUPPORT THE GCSAA FOUNDATION ON GIVINGTUESDAY THIS DEC. 2 appeared first on The Golf Wire.

CMAA’s World Conference brings together club management professionals from around the globe to grow, connect, and learn. Attendees can fuel their professional and personal growth through five days of energizing education, networking, and experiences–cultivated specifically for club management professionals.    

The bountiful professional development agenda offers curated information to help club management professionals thrive, featuring 65 concurrent education sessions, six general sessions with keynote speakers, and optional Pre- and At-Conference Workshops.

Featured speakers include industry leaders:

• Opening Business Session speaker, Hospitalian Bobby Stuckey
• General Education Session speaker, Trailblazer Vernice “FlyGirl” Armour
• General Education Session speaker, Purposeful Leadership Researcher Zach Mercurio
• General Education Session speaker, NFL Quarterback and Winemaker Drew Bledsoe
• CMAA Awards Breakfast speaker, Customer Experience Expert Elizabeth Dixon
• Closing Business Session speaker, Advisor, Researcher, and the former Head of Go-To-Market at OpenAI, Zack Kass

The Club Business Expo, February 19-20, is bursting with possibilities as more than 260 companies showcase innovative products and services. Debuting in 2026, the CMAA Happiness Hour reception will connect attendees, exhibitors, and great ideas in a lively, fast-paced setting. Other highlights will include the New Product Showcase and the CMAA Apparel Mart, an interactive space featuring the latest club-branded merchandise crafted to elevate and outfit club members and staff. From innovation to inspiration, the Club Business Expo is where attendees will find their next big idea and leave with fresh insights!

Beyond professional development, the World Conference is where connections grow. Club professionals can branch out to meet peers as well as student attendees from CMAA’s 40-plus Student Chapters, representing colleges and universities across the country. The Career Opportunities & Networking Showcase gives students a chance to explore club internships and post-graduation opportunities, planting seeds for future careers. New for 2026, the Student Chapter Showcase pops with the creativity and energy of CMAA’s students, alumni, and faculty members, offering everyone the chance to cultivate ideas and grow lasting professional relationships.

For more information, including the full schedule, visit cmaa.org/conference.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 8,100 members throughout the US and internationally. Our members contribute to the success of more than 2,600 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 38 professional Chapters and 40 current and prospective Student Chapters. Learn more at cmaa.org.

Media Contacts: 
Melissa Low, CAE
CMAA
goodnews@cmaa.org

The post GENERAL REGISTRATION OPENS FOR THE CMAA 2026 WORLD CONFERENCE & CLUB BUSINESS EXPO appeared first on The Golf Wire.

Madrid, – Golfmanager, the all-in-one software solution created to digitalise the day-to-day operations of golf clubs fully, has launched the first GEO (Generative Engine Optimization) positioning guide specifically designed for golf club managers.

With this initiative, the technology company becomes a pioneer in offering a practical framework that explains how to adapt to a new digital environment where Artificial Intelligence is already rewriting the rules of marketing and online visibility for golf clubs.

More than 50% of Consumers Already Use AI-Powered Search

According to McKinsey’s 2025 report “New front door to the internet: Winning in the age of AI search”, 50% of consumers already use AI-powered search, and between 20% and 50% of traditional search traffic could be lost as decisions are made before the click, directly in LLMs such as ChatGPT or Gemini, among others.

The consultancy also estimates that 750 billion dollars in consumer spend will flow through AI-powered search by 2028, underlining the scale of this transformation. This trend will inevitably extend to the business reality of golf clubs — a challenge Golfmanager’s new guide is specifically designed to address.

Golfers are leaving behind traditional browsing through links and instead asking Artificial Intelligence directly which club best matches their location, skill level, budget, or preferred type of experience. This new behaviour is completely transforming how players interact with each club’s digital ecosystem and redefining the rules of online visibility in the sector.

The McKinsey report highlights a striking insight: a business’s official website accounts for only between 5% and 10% of the information consulted by AI models. The bulk comes from reviews, third-party mentions, and user-generated content. For clubs, this represents a profound shift: having a good website is no longer enough — it is now essential to rethink their entire digital strategy.

AI, The Next Technological Revolution in Golf

With this guide, Golfmanager becomes the first player in the golf industry to provide tools to address the direct impact of AI on the digital acquisition of golfers.

McKinsey warns that only 16% of brands currently track their performance on AI-powered search engines, despite users already favouring this channel over traditional search. In this context, clubs that fail to adapt their strategy risk significantly reducing their online presence and falling off the digital radar of golfers.

Golfmanager is therefore reinforcing its commitment to innovation and the full digitalisation of the industry, offering clubs a clear roadmap to build visibility, reputation, and revenue in an era in which AI is becoming the primary source of recommendations for golf experiences.

This new guide adds to other valuable resources Golfmanager has launched in recent months, such as the first white paper on the use of ChatGPT for golf clubs and the first prompting guide created specifically for the industry.

“The next era of search won’t be about clicks, but about conversations powered by Artificial Intelligence. Our commitment is clear: to prepare golf clubs for this new paradigm,” says David Sánchez, Chief Marketing & Communications Officer at Golfmanager, who will also lead a practical workshop on Generative AI at the 15th Congress of the Spanish Association of Golf Managers, to be held in Benidorm from 24 to 26 November.

Download the free ebook at this link

For media inquiries: David Sánchez, PR Manager: dsanchez@golfmanager.com

About Golfmanager

Golfmanager is the leading software designed to digitalize the daily operations of golf clubs fully. A brand with a unique personality, it aims to drive change and appeal to managers who embody a lifestyle of innovation, sophistication, and passion for golf. With a presence in over 400 golf courses worldwide, Golfmanager is trusted by some of the world’s top golf resorts and major hotel chains such as Meliá International, Marriott Vacations Worldwide, Iberostar Group, and Hyatt International.

The post GOLFMANAGER LAUNCHES THE FIRST GEO-POSITIONING GUIDE TO HELP GOLF CLUBS STAND OUT IN AI-POWERED SEARCH appeared first on The Golf Wire.

This rhodium-plated trophy, features elegant scroll handles, and a finely detailed band around the rim and base. The front displays the tournament’s logo in a raised two-dimensional design, while the lid is crowned with a sculpted golfer in mid-swing—symbolizing the spirit of excellence in women’s golf.

Every detail of this trophy reflects the prestige of The ANNIKA driven by Gainbridge at Pelican, making it a true emblem of achievement for its champions.

When it comes to commemorating your tournament or milestone event, Malcolm DeMille offers an exceptional range of custom designs to make every occasion unforgettable. From elegant sculptures to distinctive money clips, and from timeless bronze to luxurious gold, each piece reflects unparalleled attention to detail and artistry.

Since 1989, Malcolm DeMille, Inc. has been setting the standard for excellence in custom awards and gifts—combining exquisite craftsmanship, premium materials, and innovative design to create lasting impressions. See more stunning creations at https://www.mdemille.com/pro-trophies.php.

Contact:
info@mdemille.com
www.mdemille.com
800.350.5050
Follow us on Twitter at https://twitter.com/MDSculpt
Follow us on Instagram at https://www.instagram.com/mdsculpt/

The post THE ANNIKA DRIVEN BY GAINBRIDGE AT PELICAN CUP HANDCRAFTED BY MALCOLM DEMILLE appeared first on The Golf Wire.

NGF has been vocal in recent years about the runway for growth in off-course golf… and why it’s important.

In addition to conducting annual verifications of the nearly 16,000 green-grass golf courses in the U.S., our database team diligently works to track everywhere that golf can be played away from the course. It’s a fast-moving target, particularly when it comes to simulator-driven golf entertainment businesses, as new locations seem to pop up weekly.

While the development pace of new large venues (such as Topgolf) has slowed, the proliferation of commercial simulator locations is substantial. Our database isn’t exhaustive, as facilities are being discovered and added frequently, but there are now at least 1,500 simulator businesses nationwide – from brands such as Topgolf Swing Suites, Five Iron Golf, GolfCave, Dryvebox, Golfzon, The Back Nine, Golf Lounge 18, and X-Golf to standalone, locally owned and operated locations like All Seasons Golf & Social Club in Cedar Knolls, New Jersey.

READ MORE HERE

This total has nearly tripled since 2022, an increase reflective of both new businesses and others that are being discovered. This doesn’t include simulators at golf course facilities or at retail stores or clubfitters.

The growing golf simulator footprint in the U.S. is still far from the supply in South Korea, which has nearly 9,700 screen golf locations for a population that’s about one-sixth the size of the U.S.

The average age of commercial simulator businesses in the U.S. is only about three years. They average between three and four hitting bays, with just over half having food offerings and just under 50% serving alcohol. More than three-quarters offer membership options.

As the number of simulator businesses continues to increase, so too does the number of simulator participants. It’s not just the younger generation embracing technology and the game’s evolution either. While the most substantial growth, in terms of volume, is among participants under the age of 50 – with over 3 million more than just four years ago – the number of users who are age 50 and up has jumped even more significantly during that same span, up 184% from a small base.

NGF members can find more information about the simulator space here.

The post SCREEN GOLF’S GROWTH IS NOT SIMULATED appeared first on The Golf Wire.

[London, England] It’s been a busy month for Inrange, as they have this week announced the launch of four new venues in the United States. The addition of these sites reflects the growing demand among US operators for more engaging, data-driven and engaging range experiences that attract three customer types avid golfers,  social players and corporate/event groups

Two new partners—Westwood Golf (Washington) and North Columbus Driving Range (Iowa) —have joined the Inrange network, integrating its powerful tracking and multiplayer entertainment platform to elevate their customer experience. Meanwhile, big-box golf and entertainment brand Pinseekers has doubled down on its success by upgrading their existing range technology to Inrange, at both its Tiffin (Iowa) and DeForest (Wisconsin) locations.

This expansion underscores Inrange’s growing influence in the U.S. golf space as operators recognize the power of its technology to boost engagement, repeat visits and generate a step-change in revenue.

“The fact that Pinseekers have entrusted us to upgrade their two existing facilities shows that the years of work to deliver our end to end player experience for our partners is paying off” – Nick Longley, Co-Founder, Inrange

These new venues join the Inrange ecosystem which already boasts 79 facilities including the likes of 3 Launchpad venues, Clermont National, Chelsea Piers, Dobson Ranch, Montauk Downs, with a further 20 sites in production for installation for the first half of 2026.

• For more information on Inrange® Golf visit their website, and follow them on LinkedIn for the latest news and product innovations from their team.
• View all the Inrange locations: https://www.inrangegolf.com/global-locations

The post INRANGE® STRENGTHENS U.S. PRESENCE WITH FOUR NEW PARTNER VENUES appeared first on The Golf Wire.

As part of its Platinum sponsorship, A. PUTNAM will sponsor the Management Learning Track at the 2026 AGM Retail Conference, taking place Tuesday, January 20, 2026, in Orlando, Florida. The Management Track provides attendees with actionable insights and leadership strategies designed to strengthen operations and elevate retail performance.

Learn more about the AGM Retail Conference at www.agmretailconference.com.

PUTNAM will also serve as an official presenting sponsor of the 2026 AGM Platinum Awards – Top 100 Golf Shops and AGM Merchandiser of the Year Awards, the industry’s foremost recognition of excellence in golf retail, held on January 21, 2026, during PGA Show week in Orlando.

“We are thrilled—and genuinely honored—to welcome A. PUTNAM as a Platinum Sponsor,” said Jennifer Morton, CEO, Association of Golf Merchandisers. “Ali Putnam and her team embody a passion for innovation, quality, and a true customer-first mindset. Their vision aligns perfectly with ours, and their commitment to supporting our educational programs is both inspiring and incredibly impactful to the future of golf retail.”

Founded by Ali Putnam, a mom of five busy boys using golf for business networking, A. PUTNAM reimagines women’s golf apparel for life beyond the course with its Resort-to-Sport® collections, designed to deliver effortless performance and polish for women on the move.

“A. PUTNAM was built to help women feel elevated, capable, and joyful—on the course and beyond,” said Ali Putnam, Founder of A. PUTNAM. “Partnering with the AGM allows us to support their incredible work in educating retailers and growing the game. We’re especially proud to sponsor new AGM members as part of our commitment to building a stronger, more inclusive future for golf retail.”

As part of its Platinum partnership, A. PUTNAM is launching a new initiative to sponsor AGM memberships for both new and emerging professionals in golf retail, reinforcing the brand’s dedication to education, mentorship, and community.

Together, AGM and A. PUTNAM look forward to advancing the industry through innovative learning opportunities, recognition of excellence, and a shared vision for a more dynamic, fashion-forward golf experience.

About the Association of Golf Merchandisers (AGM)

The Association of Golf Merchandisers (AGM) is an international professional association with more than 830 buyer members and over 200 vendor partners, all dedicated to advancing excellence in golf merchandising. AGM strengthens the industry through world-class education, collaboration, and connection. Its annual AGM Retail Conference and ongoing professional development initiatives empower merchandisers and vendor partners to drive retail success across the golf industry.
Learn more at agmgolf.org.

About A. PUTNAM

Founded by entrepreneur Ali Putnam, A. PUTNAM is a lifestyle brand redefining women’s golf apparel through its signature Resort-to-Sport® collection—designed to transition seamlessly from the course to every part of life. A. PUTNAM blends performance, sophistication, and comfort, empowering women to look and feel their best wherever the day takes them.
Learn more at aputnam.com.

Media Contact:

Megan Fidler
Director of Marketing, Association of Golf Merchandisers
megan@agmgolf.org | 916-717-4138

The post A. PUTNAM ELEVATES PARTNERSHIP TO PLATINUM LEVEL WITH THE ASSOCIATION OF GOLF MERCHANDISERS (AGM) appeared first on The Golf Wire.

This marks the inaugural gathering dedicated exclusively to indoor golf and the cutting-edge technologies shaping the game. For the first time, the entire indoor golf community and industry leaders, innovators, entrepreneurs, and professionals will come together to share proven business strategies, discover new solutions, and explore opportunities to evaluate their careers and their business.

The event will feature exhibits, live demonstrations, educational sessions, and networking opportunities experiences, all designed to create added value for facilities, strengthen connections across the industry, and drive the continued growth of indoor golf.

WHO SHOULD ATTEND

Corporate Office Developers, Golf Fitters, Golf Instructors, Hotels and Resorts, Recreation Centers, Restaurants, Sports Bars, entertainment centers, Golf & Country Clubs, Technology Companies, Suppliers and Installers Individuals considering getting into the indoor business.

EDUCATIONAL TRACKS

• Business & Operations
• Technology & Innovation
• Player Development & Coaching
• Entertainment & Community
• Industry Trends & Outlook

This event is in partnership with SEICon.

About SEICon

Welcome to SEICon, the premier gathering where the world’s most innovative minds converge to shape the future of sports and entertainment. This is more than a conference; it is a collaborative ecosystem designed to break down traditional silos.  

We bring together a diverse assembly of thought leaders from the public and private sectors, academia, and non-profit organizations to spark dialogue, ignite new ideas, and forge groundbreaking partnerships. Here, the expertise of seasoned industry executives meets the forward-thinking research of academic scholars, the impactful work of non-profits, and the essential contributions of government and civic leaders. 

Join us to be at the forefront of this convergence, where new products, services, and technologies are born from a collective vision. SEICon is your opportunity to engage in meaningful conversations with a cross-section of leaders who are not just adapting to change but actively creating it.  

From exploring the future of fan engagement to addressing critical social issues through sport and media, our platform is a catalyst for innovation and a launchpad for ventures that will elevate the entire market and improve the future for all.

Partners include: SEICon, Circle, USA Today, UNLV, Syracuse University

Sign up for more details: https://indoorgolfalliance.org/indoor-golf-alliance-request/

For more information contact: Phil Immordino, phili@indoorgolfalliance.org

The post INTRODUCING THE INTERNATIONAL INDOOR GOLF AND TECHNOLOGY TRADE SHOW AND CONFERENCE appeared first on The Golf Wire.

Jacobsen was awarded a handcrafted bronze sculpture of Brian “Bruno” Henning, meticulously designed and created by Malcolm DeMille. Every detail of the sculpture reflects our commitment to artistry and craftsmanship, ensuring the trophy is not only a symbol of achievement, but also a lasting tribute to Bruno’s instrumental role in founding the Tour.

At Malcolm DeMille, we take pride in transforming recognition into art. By blending creativity with precision, we commemorate both the legacy of Bruno and the remarkable accomplishments of each year’s honorees through custom, handcrafted designs.

For your next tournament or special event, partner with Malcolm DeMille to help create your vision for a memorable prize. Whether you want a modern or traditional design, Malcolm will work his magic to exceed your expectations. See more work at https://www.mdemille.com/products/gifts-and-awards/, and contact us for all your gift and award needs.

Malcolm DeMille Inc. is golf’s premier designer and manufacturer of sculptural statues, prizes, money clips, fine jewelry, and accessories. Contact us for all your gift and award needs. Start a tradition of your own by partnering with Malcolm DeMille to help create a memorable prize for your next tournament or special event. Whether you want a contemporary or old-fashioned design, Malcolm will work his magic to exceed your expectations.

Contact:
info@mdemille.com
www.mdemille.com
800.350.5050

Follow us on Twitter at https://twitter.com/MDSculpt
Follow us on Instagram at https://www.instagram.com/mdsculpt/

The post MALCOLM DEMILLE CELEBRATES BRUNO AWARD WINNER PETER JACOBSEN WITH A HANDCRAFTED TRIBUTE appeared first on The Golf Wire.